Having worked part-time as a brand ambassador while attending university, Chanel DaCosta had amassed a large following on Instagram and garnered interests from several brands wanting her to represent their products.
To cement her professional status as a full-time model, she decided to get a website that showcased her work to potential clients and kept fans up-to-date on her latest projects.
Together, we developed a uniquely visual website that did just that.(more…)
Here’s a little-known fact: All the social media channels you use for business give you free training on how to use their platforms.
That’s right. Instead of stumbling around in the dark trying to figure out what to post, how to grow your account and what features are available to you – you could just do a short course that comes directly from the people who made the channel you’re trying to master.
The best part? They are all available online and accessible whenever you want!
The Internet is flooded with digital marketing advice. If you’re a small business owner trying to figure how to market your own business online, you’ll probably get confused and give up before you even get started.
With this in mind, I wanted to step back from the specific tactics and focus instead on starting. Here are the five questions you need to answer to create the digital marketing strategy you’ll need to successfully market your small business online.(more…)