What Marketers Can Learn From ATL’s #TiguanSummer Social Media Campaign

Social Media, Social Media Case Studies

Have you noticed the #tiguansummer hashtag on your timeline lately? It keeps popping up on mine, so I couldn’t help but delving a bit deeper to find out what it’s all about.

Many will remember a couple years ago when they did the ATL Group Unbeatable Flash Mobs in Half Way Tree, New Kingston, Ocho Rios and Montego Bay.

This year, ATL Automotive has undertaken the Endless Summer of Tiguan campaign (hashtag: #TiguanSummer) to promote their 2014 Volkswagen Tiguan midsize SUV to Jamaican young professionals.