Tag Archive | social media
The Top Reason Small Businesses Are Failing At Social Media
‘If you fail to plan, you plan to fail.’ Small businesses are running into social media marketing with little knowledge of what they are doing and hopes that they can wing it and figure it out along the way. Well, kudos to you for making at least the first step but, unfortunately, it’s the wrong […]
Specialize, But Never Narrow Your Vision [Professional Development]
There is too much information out there. The world changes rapidly every day. New discoveries, advancements in technology, industry changes. Makes your heads spin. So what do you do? After learning the basics, you specialize. You get so well at doing one thing, you leave the other areas alone. There’s already too much to learn in […]
Dear Businesses, About Your Online Presence…
It’s hard to describe the euphoric feeling when I’m searching for a Jamaican business online and they have: a well-designed website an active Facebook page an interactive Twitter profile any combination of the above It makes me feel great – for three reasons. One, feeling that Jamaica is finally stepping up in taking real business […]
Should I Follow You? – Neat Twitter Trick to Help You Decide
Here’s a neat little trick. Ever seen a name pop up on Twitter and you’re trying to decide if that person is worth a follow? This might help. https://twitter.com/<TwitterHandle>/followers_you_follow This link, with the Twitter handle of the person you’re decided on put in, will show a list of all the persons you follow that also […]
Its Not Who You Know, It’s Who Knows You
‘Links run di werl’.’ This is a famous quote by Jamaicans who have come to realize that many of the jobs available are often giving to friends and family members of associates of the company. Knowing someone in the company, and having them know you, can often be more beneficial to you than your star-studded […]
[Social Media Showcase] Bathroom Brands Using Humour to Break Through the Clutter
Let’s face it – what are you going to say about your bathroom product that hasn’t already been said? When you’re in this rather boring industry filled with generic products, you have to find a way to grab attention and quickly. Solution? Humour! Check out how these brands that could have gone completely unnoticed used […]
What Does Your Dad Know About Social Media
Few things are more entertaining than having a discussion with my dad on social media. In the beginning, he had no clue what it was about but slowly he got into it. He’s matured from ‘What is a Facebook?’ to insisting that I share my bad experiences with companies on Facebook so they can see. […]
Social Media is a Marketer’s Job, Not a Technician’s
I am currently blocked by @JamaicaTax, the official account of the Tax Administration Office of Jamaica. *sigh* It must have happened some time ago but I just realized a couple days ago when I needed to contact them about, I don’t know, paying my taxes. At first I thought it was all a big […]
Modern Event Will Be on Smile Jamaica Tomorrow at 6:50 AM
So without tooting my horn too loudly, I can safely say Modern Event Magazine has been making some decent waves in the social media ocean in the past few days. If you don’t know what Modern Event Magazine is, it’s a free, digital, subscription-based event magazine distributed monthly and packed with information, tips, ideas and ideas […]
Marketing is the Task, Social Media is Just a Tool
Let’s just get something straight… Businesses trying to attract customers through relationship building is nothing new. This is an element of marketing that has existed many, many years ago. Previously, communicating to the masses had to be executed through limited, established channels such a TV, radio, newspapers, billboards, etc. Now, everybody can do it! At […]
