Tag Archive | marketing
What’s In It For Me? – Truth About Marketing
Just in case you haven’t realized… Just in case you haven’t heard this before… NOBODY CARES ABOUT YOUR BRAND BUT YOU! Yup, that’s right. Not your stakeholders, not your customers, not even your brand advocates. Just you. But all is not lost. There is still a way to make your stakeholders, customers and advocates feel […]
Guess Who’s Back
I haven’t been here in A WHILE! Here’s the funny thing…with absolutely no posts for the past three months, my blog traffic has actually grown. Significantly. I’m not even going to try to analyze. Just thanking the heavens for the blessings. As most of you know, I’ve taken up a full time job now but […]
Social Media is a Marketer’s Job, Not a Technician’s
I am currently blocked by @JamaicaTax, the official account of the Tax Administration Office of Jamaica. *sigh* It must have happened some time ago but I just realized a couple days ago when I needed to contact them about, I don’t know, paying my taxes. At first I thought it was all a big […]
I’m Blogging on TechDasher
Hey guys! I haven’t been here for a while. If you follow me on Twitter, you’d know A LOT has been happening recently. Over the next few days I’m going to share info about all the great stuff that’s going on; starting right now: I am now a full-time blogger on TechDasher. TechDasher is a technology […]
Marketing is the Task, Social Media is Just a Tool
Let’s just get something straight… Businesses trying to attract customers through relationship building is nothing new. This is an element of marketing that has existed many, many years ago. Previously, communicating to the masses had to be executed through limited, established channels such a TV, radio, newspapers, billboards, etc. Now, everybody can do it! At […]
When Social Media Gets Parodied – Hilarious SM ‘Statistics’
So if you’re in marketing, social media, public relations or entrepreneurship and haven’t been hiding under a rock somewhere for the past couple years, you’ve probably seen the Social Media Revolution video made by Erik Qualman of Socialnomics. Now, it’s common knowledge in the Internet world that anything that gets too popular gets a parody. […]
Postcron: The Best Way To Schedule Facebook and Twitter Posts
Usually, I’m not one to brag about my relationships but… I’m in love with Postcron. Before I get into my current relationship with Postcron though, I want to share a bit with you about my dating journey. I got into social media marketing for businesses about a year ago (wow, has it really been that […]
Murphy’s Law, My Online Image & How I Almost Didn’t Get the Job [Brand Me]
Firstly, this is an official public apology to all those who follow me on Twitter and Like my marketing page on Facebook. I am terribly sorry you had to be subjected to yesterday’s spam spectacle by my Tumblr page. Below, I explain… The universe got me good yesterday! The Good Yesterday, in a normal world, […]
‘The Innovators’ Review – An Entrepreneur Must-Watch
So TVJ started this new programme on Sunday evenings called The Innovators. It’s supposed to be a show for entrepreneurs, like myself, so I decided to give it a look-see. How It Works – The hosts of the show are Gary Matalon and Yaneek Page, famed for their entrepreneurial expertise with companies like Kingston Live Entertainment Group (owner of Fiction Lounge and Usain […]
Top 5 Ways To Promote Your Brand Online
Blogging – Blogging is a surefire way to get your business noticed and probably the easiest way to establish your business/brand as an authority in it’s field. Since the blogging game is fairly new in Jamaica (the ones who do it, do a lot and the ones who don’t barely know it exists) and the […]
