While doing research for “Repositioning Brand Jamaica: A Social Media Approach”, the paper I will be presenting at the inaugural Brand Jamaica symposium this month, I came across some seriously depressing facts and statistics about our beloved country.
Grouped together, they paint a picture of a country headed for disaster, unless we do something about it.
If you check out Accessories & Essentials online (go ahead, click here), it will seem like just another start-up online store. When you hear that this store is the brainchild of a 22 year-old Jamaican, who built this business from scratch with JMD$600 (US$6 at the time), then it starts to mean something more.
Have you noticed the #tiguansummer hashtag on your timeline lately? It keeps popping up on mine, so I couldn’t help but delving a bit deeper to find out what it’s all about.
Many will remember a couple years ago when they did the ATL Group Unbeatable Flash Mobs in Half Way Tree, New Kingston, Ocho Rios and Montego Bay.
This year, ATL Automotive has undertaken the Endless Summer of Tiguan campaign (hashtag: #TiguanSummer) to promote their 2014 Volkswagen Tiguan midsize SUV to Jamaican young professionals.