11 Shocking Facts & Statistics about ‘Brand Jamaica’

While doing research for “Repositioning Brand Jamaica: A Social Media Approach”, the paper I will be presenting at the inaugural Brand Jamaica symposium this month, I came across some seriously depressing facts and statistics about our beloved country. Grouped together, they paint a picture of a country headed for disaster, unless we do something about […]

This Jamaican Entrepreneur Started Her Business with US$6 – Here’s Her Story

If you check out Accessories & Essentials online (go ahead, click here), it will seem like just another start-up online store. When you hear that this store is the brainchild of a 22 year-old Jamaican, who built this business from scratch with JMD$600 (US$6 at the time), then it starts to mean something more.

What Marketers Can Learn From ATL’s #TiguanSummer Social Media Campaign

Have you noticed the #tiguansummer hashtag on your timeline lately? It keeps popping up on mine, so I couldn’t help but delving a bit deeper to find out what it’s all about. Many will remember a couple years ago when they did the ATL Group Unbeatable Flash Mobs in Half Way Tree, New Kingston, Ocho […]