Tag Archive | Business
What Does Your Dad Know About Social Media
Few things are more entertaining than having a discussion with my dad on social media. In the beginning, he had no clue what it was about but slowly he got into it. He’s matured from ‘What is a Facebook?’ to insisting that I share my bad experiences with companies on Facebook so they can see. […]
Statistics sugg…
Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. Zig Ziglar
What’s In It For Me? – Truth About Marketing
Just in case you haven’t realized… Just in case you haven’t heard this before… NOBODY CARES ABOUT YOUR BRAND BUT YOU! Yup, that’s right. Not your stakeholders, not your customers, not even your brand advocates. Just you. But all is not lost. There is still a way to make your stakeholders, customers and advocates feel […]
Marketing is the Task, Social Media is Just a Tool
Let’s just get something straight… Businesses trying to attract customers through relationship building is nothing new. This is an element of marketing that has existed many, many years ago. Previously, communicating to the masses had to be executed through limited, established channels such a TV, radio, newspapers, billboards, etc. Now, everybody can do it! At […]
Engagement on Facebook – The Right Way
You run a Facebook Page and your research told you to ‘engage’ your fans. How do you engage them? Post content that would interest them and get them to share, comment and like. Now while that makes sense, some of you are taking it a little too far. Do you think all the engagement in […]
The Number One Reason Businesses Don’t Grow in Jamaica
They refuse to adapt to change. Once again, I’d like to use a personal experience to bring this point across. Exhibit A: The Brick Oven – a 25 year-old ‘pastry shop’ known by many Jamaicans for their delicious gourmet patties. They once resided in Devon House, a traditional historical site in the heart of Kingston […]
Creative Resume for a Creative Industry [Professional Development]
Recently, I applied for a ‘job’. It wasn’t a standard 9 to 5 job because I have sworn I will never return to one of those but I saw an opportunity to a part-time job that fits my scope so I figured I’d try it out. Only problem is, it needed a resume. At first […]
‘The Innovators’ Review – An Entrepreneur Must-Watch
So TVJ started this new programme on Sunday evenings called The Innovators. It’s supposed to be a show for entrepreneurs, like myself, so I decided to give it a look-see. How It Works – The hosts of the show are Gary Matalon and Yaneek Page, famed for their entrepreneurial expertise with companies like Kingston Live Entertainment Group (owner of Fiction Lounge and Usain […]
Let’s Not Talk About LIME Jamaica
Let’s not talk about the fact that over the past 3 months, I’ve had the necessary task of calling LIME Jamaica’s customer service or head office Customer Complaint department once a week, on average, to handle my iPhone account that keeps getting disconnected for reasons I can’t quite fathom. And let us not discuss the […]
Could You Be A Freelancer?
Aaah…the first episode of Freelance Jamaica Journal! Oh how I have waited for this day. This is my video/directoral/editorial debut (LOL). Freelancing is a subject I never really thought much about until the moment it became an option for me. And now that I’m doing it in full swing, I realize that there is so much […]
