Archives: Projects

Portfolio Items


Vistaprint Business Cards

Client: Vistaprint

Business Type: Printing and Small Business Services

Channels: Facebook, Twitter

Part of a team of three which handled all incoming queries through social media accounts, including customer service escalations,  for Vistaprint’s English-language social media  properties.


Entrepreneur Bootcamp

Entrepreneurship Bootcamp Training

Client: Future Services International

Worked with Yaneek Page, producer and co-host of popular Jamaican TV Show ‘The Innovators’, to train groups of small business owners and young professionals on finding work, gaining clients and managing their brands online. Sessions were 4-8 hours long with small groups of 6-10 persons.


Jamaica Jazz & Blues

Jamaica Jazz and Blues 2012


Image: Diana King and Celine Dion on stage at Jamaica Jazz & Blues 2012 (Source: Jamaica Gleaner)

Client: SocialBugz

Business Type: Digital Agency

Part of the social media team for Jamaica Jazz and Blues Festival 2012 (headlined by Celine Dion).  Specific responsibilities included developing pre-event content and live tweeting performances each night.

JN Group

Jamaica National Group


Client: JN Group

Business Type: Financial Group of Companies

As the Main Presenter at the JN Group Social Media Workshop for the marketing staff of the various JN subsidiaries, I discussed best practices for the financial industry and answered questions on social media.


Modern Event Magazine


Modern Event

Client: Modern Event

Business Type: Digital Magazine

Position: Co-Owner, Editor and Writer

Conceptualized and co-produced the Modern Event Magazine with Adrian Creary. Modern Event is a digitally published magazine targeting event planners and service providers. Specific responsibilities included planning content, writing articles and final editing.

See my Writing Samples for issues and articles.



NIO Events Ja


NIO Events


Client: NIO Events Ja

Business Type: Wedding & Event Planning

Three women had an idea for a weddings and events business, but had no idea how to go about getting it started. With my help over the period of 3 months they:

  • Chose a name
  • Identified their ideal niche – persons who want an affordable, yet classy wedding, and
  • Developed a business & marketing plan which helped them gain their first customers


Inbound Junction



Client: Inbound Junction

Business Type: Content Marketing

Position: Inbound Content Writer

I write non-promotional blog articles, approximately 1000-1500 words in length, about apps and tools for online companies. These have been featured on sites such as, AGBeat and other prominent tech blogs.



Coffee N Creme Cafe

Coffee and Creme Cafe


Client: Coffee & Creme Cafe

Business Type: Coffee Shop (Ironshore, St. James)

  • Developed a marketing strategy and plan for the business
  • Designed artwork for social media pages
  • Posted daily with engaging content on Facebook and Twitter
  • Provided a monthly report on performance





Client: CaribWatch

Business Type: Mobile App

CaribWatch  is a mobile app created by Heather Pinnock for Caribbean disaster, emergency and weather alerts and news.

We planned and executed live online launch with Twitter chat and Google Hangout. I handled the technical setup and moderation, as well as assisting with press release and communicating with key partners.



Petronaz Makeup Artistry

Petronaz Makeup Artistry

Image: Petrona Samuels, Make-up Artist


Stacy is very detailed oriented and takes great pride in her work her dedication to her work has landed her many satisfied clients including myself. I can truly say that part of my business success can be accredited to to her work.

Client: Petrona Samuels

Business Type: Make-up Artist

Petrona is a talented make-up artist, but felt lost in a sea of sameness among her peers. I outlined a step-by-step plan to get her from “just another MUA” to offering speclalized services that were unique to her, and a promotional plan to match.

Following the steps outlined in her four week plan, she established herself as a solopreneur offering specialized services in face-painting and extreme make-up seen on runways and at high-fashion events. She also teaches women how to achieve the perfect make-up look for everyday wear.


Recommendations: Identify a niche, create portfolio, outline business processes, connect with potential clients and learn their needs, create packages suitable to ideal clients, improve social media presence