Client: Future Services International
Worked with Yaneek Page, producer and co-host of popular Jamaican TV Show ‘The Innovators’, to train groups of small business owners and young professionals on finding work, gaining clients and managing their brands online. Sessions were 4-8 hours long with small groups of 6-10 persons.
Business Type: Digital Agency
Part of the social media team for Jamaica Jazz and Blues Festival 2012 (headlined by Celine Dion). Specific responsibilities included developing pre-event content and live tweeting performances each night.
Client: Modern Event
Business Type: Digital Magazine
Position: Co-Owner, Editor and Writer
Conceptualized and co-produced the Modern Event Magazine with Adrian Creary. Modern Event is a digitally published magazine targeting event planners and service providers. Specific responsibilities included planning content, writing articles and final editing.
See my Writing Samples for issues and articles.
Client: NIO Events Ja
Business Type: Wedding & Event Planning
Three women had an idea for a weddings and events business, but had no idea how to go about getting it started. With my help over the period of 3 months they:
- Chose a name
- Identified their ideal niche – persons who want an affordable, yet classy wedding, and
- Developed a business & marketing plan which helped them gain their first customers
Client: Inbound Junction
Business Type: Content Marketing
Position: Inbound Content Writer
I write non-promotional blog articles, approximately 1000-1500 words in length, about apps and tools for online companies. These have been featured on sites such as Entrepreneur.com, AGBeat and other prominent tech blogs.
Client: Coffee & Creme Cafe
Business Type: Coffee Shop (Ironshore, St. James)
- Developed a marketing strategy and plan for the business
- Designed artwork for social media pages
- Posted daily with engaging content on Facebook and Twitter
- Provided a monthly report on performance
Business Type: Mobile App
CaribWatch is a mobile app created by Heather Pinnock for Caribbean disaster, emergency and weather alerts and news.
We planned and executed live online launch with Twitter chat and Google Hangout. I handled the technical setup and moderation, as well as assisting with press release and communicating with key partners.
Client: Petrona Samuels
Business Type: Make-up Artist
Petrona is a talented make-up artist, but felt lost in a sea of sameness among her peers. I outlined a step-by-step plan to get her from “just another MUA” to offering speclalized services that were unique to her, and a promotional plan to match.
Following the steps outlined in her four week plan, she established herself as a solopreneur offering specialized services in face-painting and extreme make-up seen on runways and at high-fashion events. She also teaches women how to achieve the perfect make-up look for everyday wear.
Recommendations: Identify a niche, create portfolio, outline business processes, connect with potential clients and learn their needs, create packages suitable to ideal clients, improve social media presence