Have you ever made a huge mistake?
Not like going out with a guy who eats boogers at the dinner table bad…
But like…deciding you’re not ready for marriage while walking down the aisle bad.
Well, I just did (make a mistake, I mean, not leave a guy at the altar – that’s just cruel).
Typically, when we marketers make mistakes, we sweep them under the rug and just ignore it. Because even though “honesty” and “transparency” get a lot of buzz, we know the truth. If we ignore it long enough, people will move on and forget this ever happened.
But I won’t forget. Because it’s forever etched in my mind that I did this stupid, stupid thing that, if I go through with it, I’ll regret it for the rest of my life.
So what did I do?
I started a fxcking business, that’s what.
Yep, a brand new shiny digital marketing agency by the name of Dragonfly Digital. I built a website and announced it to all the people I know.
You might be saying, “Oh well Stacy, that’s not a mistake. That’s awesome!”
No. No it’s not. Let me tell you why…
I HATE the idea of running a business.
Sure, when you start out, you’re doing what you love and making money from it, that’s great. But sooner or later, you have to grow that business, hire new employees, get an office, set work hours, and before you know, you’re not doing any of the work you love to do. You’re just frustratingly watching other people do it and desperately trying to cope with the very real stresses of being a business operator. For me, that sucks.
It’s for that very reason that I chose to freelance for years. It gave me the freedom and flexibility I craved, the work I loved and the money I needed to survive.
The best part about freelancing was that using my own name as the “business name” meant I only had one online presence to build. My personal blog (which you’re now reading), my LinkedIn page and my Twitter account all passively worked to bring me clients on a regular basis. People were pulled in by the personal touch of it all and I never had any issues.
So what the hell convinced me to start a business?! Well, I’m not totally sure, but I can hazard a guess.
See, I stopped freelancing for a while to take on a full time job as a Marketing Manager. After a year-and-a-half of working in a small business, I wanted to leave and go back to doing my own thing. Yet I somehow convinced myself that what I used to do wasn’t quite good enough, wasn’t quite big enough, so I need a grand gesture to prove to the world that I had grown. And a whole new business with a fancy name would surely make me worthy, right? Right?
What’s the point of impressing the world and his wife if you’re slowly dying inside? [Tweet This]
So yeah, I made a huge mistake in trying to become something I’m not and put out this image to the world that isn’t wuite me. But that’s okay, because we’re all human, and humans make mistakes. What’s important however, is to acknowledge these mistakes and do what we can to minimize their impact and learn from them for the future.
So with that in mind, I’m ditching Dragonfly. I’m going back to the brand I know and love: Stacy-Ann Hayles. And I’m going to build the shxt out of it.
It’s authentic, it’s raw, it’s passionate and it’s dedicated to helping businesses and individuals build amazing brands online of which they can be just as proud as I am.
By using my name, it’s a promise to whoever’s hiring me that no matter how much I grow, you’ll always be working with me and my final touch will be on everything that goes through my proverbial doors. Hold me accountable.