As Jamaicans, we are all proud to get the opportunity to give back to our country and use our knowledge and expertise to contribute to this little island we love.
So when I was contacted and asked to be a part of the first Brand Jamaica Symposium taking place at the University of West Indies, Mona Campus on July 16 & 17, I jumped in with two feet, and two arms, and even a head. You get the point.
I will be on a panel exploring how we can reposition the Jamaican brand and handle communication challenges. My specific contribution will be a presentation on using social media to improve the image and economic performance of our country.
The preparations are well under way for the symposium. I got a draft copy of the programme and there are some really profound and talented persons involved – and that’s just from the panel I’m on!
Over the next few weeks I’ll be sharing some information about my paper, “Repositioning Brand Jamaica: A Social Media Approach” and more details of the event and how you can participate. Please join in the conversation and share this event on social media. Snippet from the official release below.
The Re:Imagine Jamaica Project, the nation brand think tank founded by Jamaican journalist and scholar, Dr. Hume Johnson, collaborates with the University of the West Indies’ Centre for Leadership and Governance (CLG) to stage the inaugural Brand Jamaica symposium on July 16 & 17, 2015 at the University of the West Indies, Mona Campus, Kingston, Jamaica (Multi-Purpose Room, Main Library).
This premier event will bring together key professionals and practitioners in business, tourism, creative industries, sports, science and technology, media communication, marketing, politics, and academia. The goal is to discuss key issues, trends, challenges and practices that are shaping Jamaica’s public international image, as well as share experiences, perspectives, insights and the latest developments in the national drive to lift, promote and protect Brand Jamaica.
The keynote speaker of the Brand Jamaica Symposium 2015 is Samantha North, an Istanbul-based place brand specialist and freelance journalist with the UK Telegraph and Al Jazeera.From the Re-Imagine Jamaica Blog