Finally, the Super Bowl craze is over. I’m not much of a sports fan so bear with me. The only reason I ever watched the Super Bowl was for the ads but this year a whopping 28 of them were published on YouTube several days before the game AND thanks to NJ.com, I could watch the unreleased ones as soon as they were aired so watching the game was pointless.
It feels to me like the ad agencies and businesses that seek to advertise during the Super Bowl have gotten complacent in the fact that so many people watch the Super Bowl that it doesn’t matter if their ads are crappy, as long as they get some airtime. While there were a few good ones here and there, majority of them were mediocre at best but these, ladies and gentlemen, were, in my opinion, the worst ads of Super Bowl 2012:
5. Acura NSX
*wakes up* Is it over yet? Why does a 1 minute feel sooo long? Maybe it’s because you use Jerry Seinfeld with the most corny jokes that ever existed and most of the time there is no mention of the car! And why does he need to be first so badly? Oh, he’s a car collector? Was I supposed to know this? And what’s with the Jay Leno thing? Oh, they have a little thing between them and he’s a car collector too? Well, excellent! But if I can’t grasp the concept within your extended minute, it’s pointless. You should have just shown the car the whole time – it IS a sexy car…
4. Cadillac ATS – Green Hell
Hey Caddy, how’s it hangin’? A little advise for your next ad, okay? Firstly, if you wanna be different from your stated competitor, BMW, try not to make an ad that’s so BMW-esque okay. And another thing, did you call the BMW 3 Series ‘the world’s best’? You did? Okay, just checking…
3. MetLife – Everyone
I would love to see the brainstorming meeting that helped to create this little gem. Let’s appeal to grow adults about their insurance needs using all famous cartoons. Get them to think they accidentally switched channels and that’ll definitely grab their attention! Oh, and why should we even tell them that we’re insurance company? Let them figure it out on their own! No? Okay, fine, we’ll put it in fine print in the last shot.
2. Century 21
Smarter. Bolder. Faster. And Dumber. If only for the fact that they used Donald Trump in the commercial. Has no one told you that he’s not exactly in good standing right now? That and the fact that his voice and childlike tantrums annoy the flipping hell outta me. I barely felt like sticking around to watch the rest after seeing his face. Pick your ceeb endorsements wisely…
1. Go Daddy
All Go Daddy ads are dumb. They just need to put Danica Patrick back on the racing track in her jumpsuit because she has not one acting bone in her entire body. Corny and dull from start to finish. Add the fact that they put a QR code in a 30 second ad (which I tried to capture and failed) and they make the most sexist ads ever and you have the WORST SUPER BOWL AD EVER. I don’t want a GoDaddy domain if that’s how you’re selling it.
- My Top 10 Favorite Super Bowl XLVI Commercials (phillyfantasysports.com)
- Best Super Bowl Commercials 2012: The Best of the ‘Meh’ (screenrant.com)
- Worst Super Bowl Commercials 2012: Ranking Best at Failing on Super Sunday (bleacherreport.com)
- Super Bowl Commercials 2012: Jerry Seinfeld Will Do Just About Anything For A New Acura NSX (chicago.sbnation.com)
- And This Year’s Top Super Bowl Ads Were… (newser.com)