Dear Whitebones Seafood,
I see you over there, girl, stuntin’ with your lobster and your snapper and whateva. Tryna act like you know ALL the celebs to make you look all fancy and sh…but hey, I got a message for you.
Ya don’t know me. We are not friends. I barely even know you existed before you popped up on my Facebook feed with a friend request. REALLY? If we were friends, you’d know I don’t live in Kingston, where you are located, and that I haven’t for some time. You’d also know that I’M ALLERGIC TO SEAFOOD so I have no reason for going to a seafood restaurant.
But what should I expect, really, from a business that sets up a personal Facebook profile to promote their restaurant. Should I really think better would come from a business that opts for @WhitebonesSeafo as their Twitter name…that ain’t even a word!
Now I understand ‘it’s just a harmless request‘ and I can turn it down and move on but I think this is something you need to know. And regardless of my harsh tone, I feel a little sympathy for small businesses tryna make it on social media so I’mma give you a simple 5-step program that may make me feel better about you and share you (in a positive light) with my seafood-lovin’ friends (and they are plentiful). So here goes:
- Convert that personal profile to a Facebook Business Page
- Get a different Twitter name – @WhitebonesKgn or @WhitebonesJa might work
- Hire someone to develop a posting schedule for you based on content and promotions that work best for Jamaican restaurants on Twitter and Facebook OR take some time to research and come up with your own
- Schedule content through easy-to-use software like Pagemodo that people will share and attract others so you can get back to making (I hope) great-tasting seafood
- And stop shouting out Twitter celebs that don’t respond. You would be much better off getting to know your customers and giving them a hail.
PS. If you are actually the representatives from Whitebones reading this and you wanna give me a shout, go right ahead through my Contact page.
Go forth and be social!
Disclaimer: I work for Vistaprint, the company that owns Pagemodo, but I have used it in a former life and still think it’s great!
It’s NOT getting fans…
It’s NOT building conversations and comments…
It’s NOT community building…
It IS about making money. Full stop.
A business exists to earn profit. Any activity that it engages in, it does so to turn a profit. There may be short-term ways and long-term ways but in the end, that’s what you ought to be getting out of it.
So if you’re engaging in social media marketing because it’s the ‘fun thing to do’ or you just wanna ‘create a buzz’, stop now. You need to review your options, plan according to your business goals, activate your strategy, be alert and monitor your activities and those of your fans and, MOST IMPORTANTLY, measure your results. Without doing this, no matter how many fans you get, conversation you start, communities you build, you’re going nowhere…and fast.
Are your social media activities making money?